Marketing Head for LMNAs Cloud Solutions

About LMNAs

LMNAs Cloud Solutions is a cloud ERP provider with following product lines to Small and Medium Enterprises spanning across Manufacturing,

Retail & Distribution and Educational Domains.

  1. ERP & Accounting Cloud
  2. CRM & Customer Experience Cloud and
  3. Human Capital Management Cloud solutions

The company is founded by Former SAP Experts with cliental foot print across Europe, Americas and India.

The company is known for its core values and ethics like Women First, Local Talent First, Environment First.


Job brief

This is a role with an exponential growth for the pursuant.

The role will turn out to be a lifetime opportunity for individuals who is looking to be creative and has the courage to lead this digital era.

You’ll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company.

Our Marketing strategist position involves a variety of tasks, including analysing the product capabilities, understanding

the product demand from various geographical regions, designing digital marketing campaigns for various marketing channels

and specific target groups and executing them to have healthy lead pipeline.

If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.

Ultimately, you should be able to increase our market share and ensure brand consistency.


Responsibilities

  1. Build a marketing team who can execute your ideas
  2. Understand the current product capabilities and our competitors capabilities
  3. Understand the current marketing content and inventory
  4. Identify demands and new opportunities for our various product lines from various regions and industries
  5. Curate marketing strategies for various channels viz email, web, social media
  6. Design and execute marketing campaigns
  7. Design marketing contents for various product and service lines
  8. Develop digital campaigns to increase web traffic
  9. Set up Marketing KPIs
  10. Analyze sales and marketing metrics
  11. Report and reduce Marketing Spend
  12. Build a healthy and non linear growth in the lead and prospect pipeline
  13. Forecast market trends
  14. Generate innovative ideas to promote our brand and our products
  15. Ensure brand and product consistency through all marketing channels and geographical regions
  16. Ensure customer touch points and feedback
  17. Establish a strong, long-term web presence

Requirements and skills

  1. Proven work experience as a Marketing strategist or Marketing manager
  2. Demonstrable experience with marketing campaigns and web technologies (e.g. Digital Marketing tools and social media)
  3. Demonstrate Design thinking and how it is used in marketing
  4. In-depth knowledge of CRM software and Content Management Systems
  5. Very good understanding on Programmable Media
  6. Familiarity with SEO/SEM and Google Analytics
  7. Understanding of web design using minimal design principles
  8. Excellent communication skills (verbal and written)
  9. Deriving insights using data analytical tools
  10. Team management skills
  11. Batchelor degree in Marketing from reputed institute(Master degree preferred)
  12. Prior experience as marketing strategist for ERP Products preferred.


Location: Chennai or Tranquebar

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